SEASON PASS: Creative Lead
Remember Movie Pass? Us neither.
Introducing the only movie subscription that serves fried pickles right to your seat.
I’ve been faced with many more challenging products in my day, I mean come on, you can go see a whole month of indies, foreign films, cult classics, weirdo genre rarities, and regular-degular blockbusters for just $19.99. I spend almost that much every month not watching things on my Criterion streaming channel.
Conceptually, all we had to do was stand out from the now defunct Movie Pass and the big movie chain subscriptions, which, let’s face it – can you describe the Regal brand? Words, I guess? Red curtains? I don’t know either.
What I’m saying here is that I’m not even sure why I’m still talking. This whole thing practically made itself.
In-theater preshow ad
OUTDOOR PRINT: Bus Shelter Ad
IN THEATER PRINT: Poster Series
EMAIL:
Letting our guests know that they don’t have to wait to see it again, and again (and again).
Repeated viewings are no longer a luxury when a month of movies costs less than the price of two tickets.
Value prop messaging on organic social
Showing our guests the real-world benefits of Season Pass one gif at a time.
