Dell PDP Videos

Turning complex technical language into conversational, benefit-driven scripts.

Technology isn’t my first passion. Or my second, to be clear, which made extracting real-life benefits from jargon-y product decks pretty challenging. But, I believe unfamiliarity with a product or field can be made into an advantage.

How’s that you ask? Well, *very Ted Talk voice* discovering new ways to empathize with a consumer – one you’ve never met, with needs you’ve never thought of – can *clicks slide to an image of earth from space* lead to messaging that inspires and connects .