ALAMO FAMILY: Creative Lead
How do you make a grown-up brand kid-friendly?
Easy. Throw paint balloons at it.
There’s a little more to it than that. Mostly getting right to the heart of the Alamo brand identity and then forgetting everything we knew about business casual slacks and insurance deductibles. This is almost nothing, but good riddance all the same.
Inspired by The Electric Company and vintage PBS kids shows, we hit the ground running on an all-new family brand that would be f-u-n for kids and adults alike.
In-theater Preshow Video
MARKETING COPY
What’s better than seeing your kids happy? Well, maybe an ice cold beer.
MARKETING COPY
Kiddos (and their grown-ups) are gonna love what we have in store for families.
Starting today, moms, dads, and parental units of all shapes and sizes can grab All Ages, Kid Friendly, and Sensory Friendly tickets for TROLLS WORLD YOUR. You know, the one with the hugs, rainbows, and MORE HUGS? We're already obsessed. So, what are those special family shows exactly? We can't wait to tell you!
All Ages & Kid Friendly Shows
Just like it sounds, our special All Ages Shows have lifted all age restrictions so babies, kiddos, and families can join in on the all-ages fun. Nursing will be A-OK and a loosened No Talking policy will accommodate extra wiggles, giggles, and babies being, well, babies.
All Ages Shows will also include 20% off ticket discounts for kids 12 and under, activity sheets and crayons to keep little hands busy before the show, free rewards for kiddos, and a kids menu with fun (and nutritious!) specials.
Sensory Friendly Shows
Our all-inclusive shows welcome babies, infants, nursing moms, and guests with autism or other sensory needs. To accommodate little ears and folks with sensitive hearing, we turn down the volume to a comfortable level. We also make the theater a little less dark so guests can safely and easily get up, walk around, tend to baby, and find that runaway binkie that fell between the seats. (We see you, moms!)
Chatter, rustling, adaptive technology, and late arrivals are perfectly okay.
